Promotion of Market-leading
Business by Region

LG Hausys divides the global market into four zones: North America, Europe, China, and the emerging market. In each of the four zones we focus on conducting intensive market analyses to determine and promote the most promising businesses, building distribution networks, and establishing cooperative relationships with our stakeholders in those regions.

• china

  In the Chinese market LG Hausys focuses on localizing the production of building materials, such as windows and flooring.
  We are gradually increasing our market share thanks to the superior quality of our eco-friendly products.
  LG Hausys boasted the highest market share in windows and flooring among foreign building materials suppliers in China in 2014. Driven by such achievements, we are expanding our presence in the high-end building materials market.
  We are also expanding our local distribution networks by consolidating our partnerships with local sales channels in China. LG Hausys continues to provide our Chinese customers with peer less value f rom production to distribution.

  Sales* Unit: KRW billion

  308.9

  Sales in China among total sales in overseas markets

  33%

• US

  As North America is the world’s largest decorative and automotive materials market, LG Hausys focuses on localizing material businesses centered on such areas as solid surface and automotive skin.
  LG Hausys operates a HI-MACS factory and a quartz stone (Viatera) factory in Atlanta, Georgia. We are making efforts to increase our market share by securing various distribution channels, including the largest building material distributors in the United States.
  In 2014 LG Hausys also celebrated the groundbreaking ceremony for its automotive skins production plant being built in Atlanta. The plant, once completed, will help us build a firmer foundation in the American skins market and contribute to increasing our market share.

  Sales* Unit: KRW billion

  284.7

  Sales in the North American market among total sales in overseas markets

  30%

• Europe/Russia

  In 2014, LG Hausys carried out various notable projects related to acrylic solid surface Hi-MACs, a finishing material favored by global architects. We also became the first Korean automotive skin manufacturer to obtain Oeko-Tex Class 1, which we expect will increase our exports to European automobile makers.
  Europe, which leads the world’s furniture market, takes up more than 50 percent of the global decorative film market (decorative surface finishes, etc.).
  LG Hausys carries out aggressive strategies to export its ecofriendly products into this massive market.
  We actively keep abreast of European market trends, making a conscious effort to introduce products into this market that reflect those trends.
  We also carry out ambitious advertising and promotional campaigns, and hold seminars for local customers in that region, to present information about LG Hausys' outstanding technology and design.

  Sales* Unit: KRW billion

  164.1

  Sales in Europe and Russia among total performance in overseas markets

  18%

• Emerging Market

  In emerging markets such as India, Turkey, the Middle East, and Southeast Asia, the interior materials and home appliances markets are experiencing rapid growth.
  LG Hausys has introduced localized products into these markets that reflect the needs of customers in each country/region. In January 2015, LG Hausys also opened branches in Jakarta and Dubai, which will also be operated according to specific localization strategies.

  Major products

  India: Finishes on home appliances, surface materials, sign materials, etc.

  Middle East and Turkey: Surface materials, decorative materials, decorative films, etc.

  Southeast Asia: Decorative materials, finishes on home appliances, surface materials, etc.

  Sales* Unit: KRW billion

  176.8

  Sales in emerging markets among total sales in overseas markets

  19%